Books, Blogs, and a Business
Mumbai, Sept 1, 2023: Jai Jui has become synonymous with ethnic fashion in India. What its founder, Pradnya Joshi Nair, started as a small brand that retailed Indian ethnic wear on social media channels and WhatsApp, slowly turned into an indie label that manufactured its own cotton dresses with ethnic prints and soon became a favourite brand amongst women and then men in cities and eventually small towns in India. Today, Jai Jui exports dresses all over the world and has crossed an annual turnover of one crore.
While Jai Jui has become a household name in Indian fashion, Pradnya herself has been become a popular face in Bookish community. Her YouTube channel, Book, Chai, and a Backpack, has a lakh book-lovers as subscribers who tune in to her channel every Sunday to hear about what she is reading and what is happening in the Literary world and the latest book releases. While creating comfortable, feminine dresses for Jai Jui is Pradnya’s creative and commercial pursuit, reading and creating book-related videos is what she enjoys doing during her time off.